-Why? in the script, look at the script and make sure there is background and reasoning to every part EG why is this character there? why did this happen to this character? etc
-Begin organising both the cast and crew and gathering those together
-Look at and decide the audience and platform
First of all I would like to look at the audience and platform. Audience is something that I think even as a group we have known from the start. Unspoken is very issue based, we are tackling something that is a big talking point within society at the moment so for us, we know we want this to target the people that this issue is affecting most of all. Our story is about young people, in our instance young men, being reluctant to talk about their mental health and using the help that is on offer in our society. This is why I would like us to target young people 16-30 years old. The research and statistics that I have looked at previously all point to how this issue affects this age most of all, so I believe it only right that this is targeted towards them. In terms of audience classifications we would be looking at more achievers and aspirers, people more geared towards society issues who would be inspired or effected by our drama in any way.
I have also looked at the viewing habits of the people we are trying to aim at, as this would help us to understand the kind of platform it would need to go in in order to reach this target audience. An Ofcom study discovered that a teenagers and young adults are watching a third less broadcast TV on traditional sets than they were in 2010. This demonstrates a shift to many online platforms such as Netflix and Amazon. This happens across even young adults as a recent episode of Blue Peter was announced to have had a 'zero' audience rating.
- 16-24 year olds watching broadcast TV fell 33% between 2010 and 2016
- The average viewer watches 212 minutes of broadcast TV a day compared the 114 minutes a day that 16-24 year olds are now watching (according to Ofcom)
Ofcom's report announced how viewings on different devices and platforms such as Netflix and BBC iPlayer, are becoming increasingly popular, whilst no age is determined it suggests how people who are at a 'pre family stage' in life are specking on average 2.5 hours a day watching demand TV. Another platform that is becoming popular is YouTube, channels boasting millions of subscribers are achieving views comparable to mainstream TV channels.
Other useful statistics -
- Young people ages 16-24 spend 27 hours a week on the internet
- Twice as much as 10 years ago
- Spends 2.5 hours a week 'online while on the move'
- Compared to the increase from 30 minutes in 2005
I'm certain with this project that going for this audience, we need to go for an online platform like YouTube. It is where a lot of this target audience watch TV, it is accessible on multiple devices such as phones if they are on the move, or even TV if they are more traditional with their viewing habits.
In terms of a more wider platform, I wanted to look at some different short film festivals that we could submit the film to. First of all I wanted to research a few different short film festivals, look at what they look for in applications and previous work to see what would be the best fit for Unspoken.
Encounters Film Festival
Encounters film festival is the UK's leading short film, animation and virtual reality festival. It aims to discover, support and develop new talent in filmmaking by providing a platform for emerging and established filmmakers from around the world. It continuers to be a unique meeting place for industry professionals and budding filmmakers. As well as being a short film festival it presents a diverse selection of special guest Q&As as well as high level masterclasses and workshops. The festival celebrates the creativity, diversity and impact of short film.
2018 Winner - the short film that won the 2018 awards was a 16 minute film that was about two boys in a surface mine who 'sink into a seemingly innocent power games with Mother Nature as the sole observer'. The jury commented that it has an agonisingly tense narrative and arresting visual style.
I think this could be an interesting film festival to look at entering, the way that it's aim is to incorporate work from both new and professional filmmakers is really appealing to me because it would help us a lot both in terms of networking and also as budding filmmakers. Currently awaiting the launch of the 2019 awards website to look at the details of applying.
UK Film Festival
The UK Film Festival aims to champion great films but in particular is seeking work from those filmmakers who might not yet have had the chance for a prestigious public screening of their work. Screening in London, it celebrates the cultural diversity of films made in the UK and welcome films from all over the world. Some of the films that have submitted have even gone on to become Oscar nominees and winners, as well as connecting new filmmakers to industry including television exposure by leading British broadcaster Channel 4. I like the sound of this festival because to has a dedicated student film category, a lot of the films I have looked at that have been submitted are quite issue based so I think Unspoken would be a good fit for this. Student Short films are a £25 charge.
London Short Film Festival
London Short Film Festival has been recognised as the premiere UK showcase for cutting edge homegrown and international short film. It strives to provide a platform emerging talent alongside the established with a 16 year old soft spot for independent films. Over 500 films are screened every year, curated from a 2500 submission list. This festival also runs many competitions, for example they created a competition 'Try To Make A Home Out Of You' which touched on characters happy places and was described as a 'powerful selection of short films'. Submissions for the next one is again closed at the current time so this is something I would have to revisit.
I feel as thought these types of festivals are the type we need to be looking at for Unspoken. They all aim to create a harmony between new talent and established professionals which I think is a really good idea. It allows us as filmmakers to learn our craft and also see how our own film would be received. The UK Film Festival is one we know we can definitely apply for as soon as Unspoken is shot and edited, and the others I can look at further when their next festivals are announced.
I have also looked at the viewing habits of the people we are trying to aim at, as this would help us to understand the kind of platform it would need to go in in order to reach this target audience. An Ofcom study discovered that a teenagers and young adults are watching a third less broadcast TV on traditional sets than they were in 2010. This demonstrates a shift to many online platforms such as Netflix and Amazon. This happens across even young adults as a recent episode of Blue Peter was announced to have had a 'zero' audience rating.- 16-24 year olds watching broadcast TV fell 33% between 2010 and 2016
- The average viewer watches 212 minutes of broadcast TV a day compared the 114 minutes a day that 16-24 year olds are now watching (according to Ofcom)
Ofcom's report announced how viewings on different devices and platforms such as Netflix and BBC iPlayer, are becoming increasingly popular, whilst no age is determined it suggests how people who are at a 'pre family stage' in life are specking on average 2.5 hours a day watching demand TV. Another platform that is becoming popular is YouTube, channels boasting millions of subscribers are achieving views comparable to mainstream TV channels.
Other useful statistics -
- Young people ages 16-24 spend 27 hours a week on the internet
- Twice as much as 10 years ago
- Spends 2.5 hours a week 'online while on the move'
- Compared to the increase from 30 minutes in 2005
I'm certain with this project that going for this audience, we need to go for an online platform like YouTube. It is where a lot of this target audience watch TV, it is accessible on multiple devices such as phones if they are on the move, or even TV if they are more traditional with their viewing habits.
In terms of a more wider platform, I wanted to look at some different short film festivals that we could submit the film to. First of all I wanted to research a few different short film festivals, look at what they look for in applications and previous work to see what would be the best fit for Unspoken.
Encounters Film Festival
2018 Winner - the short film that won the 2018 awards was a 16 minute film that was about two boys in a surface mine who 'sink into a seemingly innocent power games with Mother Nature as the sole observer'. The jury commented that it has an agonisingly tense narrative and arresting visual style.
I think this could be an interesting film festival to look at entering, the way that it's aim is to incorporate work from both new and professional filmmakers is really appealing to me because it would help us a lot both in terms of networking and also as budding filmmakers. Currently awaiting the launch of the 2019 awards website to look at the details of applying.
UK Film Festival
The UK Film Festival aims to champion great films but in particular is seeking work from those filmmakers who might not yet have had the chance for a prestigious public screening of their work. Screening in London, it celebrates the cultural diversity of films made in the UK and welcome films from all over the world. Some of the films that have submitted have even gone on to become Oscar nominees and winners, as well as connecting new filmmakers to industry including television exposure by leading British broadcaster Channel 4. I like the sound of this festival because to has a dedicated student film category, a lot of the films I have looked at that have been submitted are quite issue based so I think Unspoken would be a good fit for this. Student Short films are a £25 charge.London Short Film Festival
London Short Film Festival has been recognised as the premiere UK showcase for cutting edge homegrown and international short film. It strives to provide a platform emerging talent alongside the established with a 16 year old soft spot for independent films. Over 500 films are screened every year, curated from a 2500 submission list. This festival also runs many competitions, for example they created a competition 'Try To Make A Home Out Of You' which touched on characters happy places and was described as a 'powerful selection of short films'. Submissions for the next one is again closed at the current time so this is something I would have to revisit.I feel as thought these types of festivals are the type we need to be looking at for Unspoken. They all aim to create a harmony between new talent and established professionals which I think is a really good idea. It allows us as filmmakers to learn our craft and also see how our own film would be received. The UK Film Festival is one we know we can definitely apply for as soon as Unspoken is shot and edited, and the others I can look at further when their next festivals are announced.
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