AS LIVE PRODUCTION; RESEARCH

As VT Producer, i thought i would do some research into both the role of a VT producer as well as VT packages themselves. Firstly, i found the role of a VT producer, is mainly to guide a VT through pre-production right down to the final edit. Obviously there are other roles such as director and editor that would take importance in certain stages, but a producer in essence is their throughout the process to make sure it all runs smoothly and retains the original idea/narrative. A producer works closely with the researchers to produce the story of the VTs and then start to script it, before passing it over to the director for them to turn the script into a reality.

Also, i looked at some VTS to see how they are produced and to just look at some of the codes and conventions that they use. Firstly, i looked at the One Show to see what their VTs look like, obviously not a fashion based programme i thought i would look at this to gauge a full perspective of all types of VTs not just restricted to fashion. The One Show VTs are extremely informative; the format they take is almost that of a documentary. Something i noted which was quite important within their VTs is that whilst they take quite a long duration, they are their own self contained package with a full beginning, middle and end. They pose a problem and then suggest a solution to that problem all within the VT. For example the one i looked at, we see the presenter in a coffee shop with his mum, telling the story of her battle with MS, we get told that funding was withdrawn for her medical care but then are told how they overcame the issue and the solution. Within this particular VT, there is a range of different devices used to tell the story; firstly the presenter does a voice over whilst we see some GVS, then he engages in conversation with his mother to further the story, and finally he does some pieces to camera directly to finalise the point. I think this is quite an interesting way of doing it because its engaging, what we are seeing and hearing on screen changes shape so much that it's very engaging for the audience and they don't have a chance to get bored.


Looking at This Morning and a VT directed more toward fashion, it differs quite a bit. The fashion VT is a lot more fast paced and to the point, it doesn't have a long introduction that introduces the point in any way, instead driving straight into the fashion elements. The music featured on the fashion VTs are a lot more upbeat and uplifting, which resonates with the audience a lot more. The mis en scene is a lot different as well, for example rather than taking places in multiple locations it just takes place in a bedroom which is a perfect location for fashion as well as relating to the audience, it brings a lot more informal approach and has a very comfortable and welcoming feel. Finally, the way in which fashion VTs are informative, rather than telling a story like others, are through their graphics and visuals on screen, we see price tags and labels for everything the presenters talk about, making it a lot easier for the audience to follow as well.

Points to take forward for producing VTS
- Fast Paced                                       -Bright colours
-Comfortable locations                      -Still telling story, but in different visual ways