Wednesday, 28 March 2018

AS LIVE PRODUCTION; PRODUCING OLD TO NEW

Now that the filming of the VTs are over, and the editing stages are ahead, I thought i would go through the entirety of pre-production and production, how it went and what I did.
The Old to New VT, in summary of the content, is a photoshoot displaying fashion trends from the past that have made a reappearance 21st century fashion. For me as the producer, this VT was all about research. We needed to know what fashion trends we were going to use and needed concrete evidence that it had made an appearance back into fashion. Originally from the research that was undertaken by me (found in other post) as well as the VT researcher I was working with, we came up with these trends 

70s - Flares 
80s - Jumpers
90s - Chokers 
00s - Double Denim

However after our progress checks with Helen, we decided to change the clothes, Helen advised that flares is something that everyone would recognise as an old item of fashion that has reappeared today, however the others just didn't match up to be as recognisable as them. After further research, I decided that we would change the VT up getting rid of a 00s trend and introducing a 60s trend - now using these trends instead

60s - Mod Look
70s - Flares
80s - Bum Bag
90s - Grunge Look

The next step of this VT for me as the producer, was sourcing the clothes for as cheap as possible. The first thing I wanted to do was check with people on the course, as well as the models we had chosen to be in the VT, to see if they had any of the clothes we needed already - this was very successful and between us all we managed to find most of the clothes that we needed, thus saving a lot in terms of budget for the production as a whole. I had to go shopping and purchase a blazer for the mod look, priced at £17.99 and some black trousers for the flared look priced at £19.99. On the day of the production it was mainly down to George, the director to take control and get the shoots we needed, he had some good ideas for some props we should use to denote each era, for example using a record player for the 70s look to create some mis en scene. On the day of the production I was preparing the clothes ready for the next shot, and getting all of the models to sign the consent forms that we needed.


The Old to New VT filming went really well, we were especially limited on time in our location, only having 3 hours to film the whole VT, but i think the team pulled together and we managed to get every shot we wanted within that time. I was definitely as organised as i could be with all the clothes and models, allowing us to be able to start filming as soon as possible.




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