The fashion scene of the 1970s, was very similar to the fashion we
started to see break out in the late 60s, it’s mainly described as just being a
bit more ‘Flamboyant’. Designers of this time mainly opted for the use of
polyester as the main material for clothing in this era, with bright colours
being seen on most items, irrespective of gender and age. In the early 70s, we
saw high cut boots and low-cut pants for women, in a sense people were pushing
the boundaries with the clothes they were wearing, taking what they wore in the
60s but extremely exaggerating them. However, by the late 1970s the fashion started
to change, leisure wear in the form of pant suits and track suits were seen
everywhere. The only piece of fashion that didn’t change and flowed through the
entirety of the decade was the tight-fitting pants, it was the first era that
women could freely wear any piece of clothing that they liked. 
Bell bottoms are a style of trouser, they were tight
from the knee up and become wider from the knew down. In the 1970s, these types
of trouser moved into the more mainstream fashion, with nearly everyone owning
a pair. American pop-duo Sonny and Cher, helped to make these pants mainstream
by wearing them on their television show, particularly looking at the US
market. Within the 70s, there were other variations of the bell bottoms that
were introduced, such as ‘Elephant Bells’, which were similar but made of
denim.
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