Now that filming on both sections was completed, we began fully editing everything together. Katie took the lead on this, we had the clips on her laptop but we all sat around a big TV (with Katie's laptop plugged into) so we could all cast our opinions and still edit together. Aimee and Katie both began creating the logos and other graphics needed using after effects. Furthermore Laura took the role of creating all of our social media sites - we now have a youtube account, a twitter account and a Facebook.
Feedback - We had a rough cut viewing with Helen where we received some feedback based on our rough cut version on 'Guidance to Finance'
-Joels beginning links is too long, at the moment amounting to about 1 minute and a half it is a bit to informative and too 'wordy'
-The graph that we used to indicate how much companies spend on advertising needs to reference where we got the information from in order to back ourselves up
-Case study; our case study Kerri needs to be built up more, we need to create more of an image as to who Kerri is, who she represents-Talking about christmas, bring it in earlier, get to the point and express the underlying issue earlier
-Cut down ending
What we did to improve
After receiving our feedback from Helen, we all sat down to organise because we still had a lot to do. Though everything was filmed, we needed to switch everything around in terms of the order within our timeline, as well as organise some extra content. Katie sat there and went through the timeline, we had to be fairly brutal and remove anything that wasn't significant without worrying about timing issues. I sat there and organised our voice overs, Aimee organised for our presenter Joel to come back in and record the voice overs so i sat there creating them. It wasn't too hard as i already had a rough idea of what we needed Joel to say. I just found the main weakness in creating voiceovers was making sure they fit into a certain time frame and obviously i couldn't predict how Joel would say what i had written. We changed around the order and shortened down Joel's beginning links, replacing them with more GVS filmed by all of us, and the voice overs written by myself.
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