After making the changes to our video that we needed to make after out rough cut feedback from Helen, we had our fine cut feedback session with Helen. From this, there were three main points that came, one positive and two to improve on.1) Firstly, Helen liked our intro, after changing it completely to include more voiceovers rather than the big long filmed studio links from Joel. We edited studio links way down and made them voiceovers, using a lot more GVS relevant to the words being used
2) Secondly, Helen thought that for our package, our main interviewee Kerri, spoke a bit too much, she would make some very good points that were absolutely perfect for our package, but some of what she said wasn't that relevant.
What We Did - In order to change this, myself and Katie sat and edited Kerris bits down. We did two things to do this, first of all we took the 30 second introduction part (which included the graph on money spent on retail advertising) split it up completely and used to weave in and out of the points that Kerri was making. We felt this worked out a lot better because it in a way backed up what Kerri was saying, giving the audience some context. Secondly, we placed some more GVS in when Kerri was talking, this was because we had to split the clips up to edit her down, therefore there were a few jump cuts, so we had to put more GVS in to cover the jumps. For example we put in a clip of the Debenhams Christmas advert.3) Lastly, Helen still didn't like our last link with Joel, Rosie was sat in the background and so Helen said we should use some graphics to cover it up and make it look more professional.
What We Did - Aimee tried to create some form of graphic on a trial and error basis, however we felt as a group that it didn't look that great therefore we decided to leave it how it was. With more time perhaps we could have done it but because we only had one proper day of editing until hand in we didn't want to damage our project, so we decided to stick with what we had. 
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